About Us

Raef was started in 2023 with a vision from our CEO of choosing to not let fear hold you back from your true potential. Fear is something that cripples a bunch of people because it’s something that we’re sadly programmed to think “what if this doesn’t work out”. We decided that since we're conditioned to think that way let's change our thought process to what if this does work out. The qualities that define a person who doesn't let fear hold them back are 1. Relentless , 2. Ambitious, 3. Executing, 4. Faith . These qualities embody the people who wear our brand and represent what it means to be on the other side of Fear.